Philippines Aims To Be Asia’s Top Tropical Destination

CEBU CITY: A tourism industry executive said the Philippines could become the top tropical destination in Asia by marketing the country through Cebu, which has a flourishing tourism industry.

“It’s easier to market the Philippines through Cebu,” said Angel Ramos Bognot, president of the National Association of Independent Travel Agencies Philippines.

Bognot said Cebu is the “vortex” of Philippine tourism and luring more foreign tourists through the province will not be difficult given its positive reputation in the international market.

“It’s like selling infant’s milk formula. You only tell them one thing good about the product like it boosts brain development and it sells,” Bognot said.

“Cebu is indeed a world class destination. It’s a tourism magnet,” she added.

She said growth in tourism-related developments—such as the entry of international hotel operators, increase in the volume of foreign visitors and additional flights to and from Cebu—only proves interest among travelers and businessmen in Cebu is growing.

She said it would be easier for tour operators to create inter­island linkages and tourism packages because of Cebu’s strategic location to the rest of the country.

Neighboring provinces like Bohol, Negros Oriental, Pala­wan, Samar and Leyte are already benefiting from the spill over of tourists from Cebu.

“If Manila is for business, Cebu is for leisure,” Bognot said.